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The Search Engine Marketing (SEM)

Search engines drive 93% of internet traffic. Perhaps more notable, visitors who find you through search are actively seeking your product or service, meaning they're often "pre-qualified" as valuable prospects.

Given that 79% of U.S. adults go online, and 97% never look beyond the top 3 results, any marketer will tell you that you can't afford to not be near the top of the search results for the terms that matter to you. Our SEM services consist of two distinct but related practice areas:

SEO Advertiser :

Search Engine Optimisation (SEO)

Web Site Optimisation / Search Engine Positioning

Do you want to improve your ranking on search engines? We will get your website on the first page of results of the leading search engines when target users type in keywords directly related to your business.

Traffic Generation from Search Engines

Is your website a B2C oriented e-commerce site, needing targeted traffic with a high conversion rate?.

Ask for our traffic generation services on a pay-per-click basis.

Dynamic Content Positioning

Is the content of your web site dynamic or published by a content management system? It is unlikely that search engines can index it all, generally for technical reasons. We will optimise your site, making all your products and services visible on search engines.

Design Consultancy?

Do you need help in designing your website in a search engine friendly way or you would like us to assist you in your website relaunch?.

• • When designing a web site it is vital that it is created in a way that enables the search engine spiders to read and index your content.
• • The design stage is the perfect opportunity to consider the visibility of your web site.

Our consultants are experts in advising on this, and with their experience in optimising the sites of various clients; they are perfectly placed to advise you on methods and strategies that will ensure the success of your online business.

Is Your Website Getting Noticed Before Your Competitors?

Key Word, Content, Page Heading Analysis

Simply having a website will not guarantee success today. People need to be able to find your website via the numerous search engines available. Unless your business is so unique that you have no competition, you will need to ensure that people find your website before they find your competitors. The process of optimizing a website for search engines is continuous. Search Engine Optimization in a lot of ways can be compared to a foot race with competitors constantly overtaking each other during the race. As your website moves up the list, obviously your competitors will move down and vice versa.

Search Engine Optimization Include:

• • Keyword analysis and management
• • Meta description information management and analysis
• • Alt tag analysis and management
• • Page heading analysis and management
• • Content analysis and management
• • Page link analysis and management

How Google Ranks a page

PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. Google looks at considerably more than the sheer volume of votes, or links a page receives; for example, it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". Using these and other factors, Google provides its views on pages' relative importance.

Of course, important pages mean nothing to you if they don't match your query. So, Google combines PageRank with sophisticated text-matching techniques to find pages that are both important and relevant to your search. Google goes far beyond the number of times a term appears on a page and examines dozens of aspects of the page's content (and the content of the pages linking to it) to determine if it's a good match for your query.

How SEO(Search Engine Optimization) Works

This might be the single most informative article we have ever found on Search Engine Optimization

• • Part I
• • Part II

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